CUSTOMER EXPERIENCE MANAGEMENT. A business management should always have a customer experience. This is very important though at times it’s inadequate. The organizations manage the client’s experience depending on how all the companies are doing so that they can be able to grow the revenue. There are those surveys which ask more about the company than even the buyers. That is why at times, the mindset is always focused on the company, rather than the buyer’s well- being. They should also ensure that they know who is their boss. This is because, when he comes on board each person will want to be ahead of him considering that he has the right to assigning new appointments, promotions, and also deals with the financial outcomes of the employee. Making it easy for the customers only needs one to get and use the solutions they might be seeking and also by showing them that they are the priority. The customers world is supposed to be best rather than the time spent on checking on the competitors. Learning the customers’ frustrations is also another thing one should put much effort in. Shifting to customer experience optimization mode is also another way to instill the customer-focused decision making as a habit among all the employees. It’s also a way of life. Engaging employees to resolve and prevent issues for the customers’ is another thing that they should ensure. It’s also advisable on collaborating on the cross-organizationally for the customer’s experience. The customers sharing their experiences is another way to help them since the employees can be able to determine where they went wrong. The customers experience management is slowly changing since life is slowly taking to a digital meaning. Organizations are now investing their resources to any industry nowadays. Identifying the best communication channels for the audience is always a great idea. The best thing which the organizations are supposed to do, is to get a specific channel which they will be communicating to their customers. Touch lines are always ranging to a company website, social media channels and many more. With the optimization of touch points, companies can work to converting existing profitable customers’ into more profitable ones. Use of market research to identify and understand the target audience can also help on improving the efficiency and the effectiveness too. People should also concentrate on the resources of target market segments. Analysis and measurements of the effectiveness of strategies implemented can also be a way to attract customers. It is also important to remember that the assessment of customer experience management goals can also aid in the identification of the most effective customer touch points.